Our online reputation is becoming more and more important every day. What is said and posted online stays online, having effects on how other people see and perceive us. People and businesses often make their choices following online searches. Another aspect of this is of course protecting our online reputation making sure that what is out there is actually belongs to us and we are not a victim of any identity fraud or malicious activity.
There are commercial products out there such as Garlik.com for identity protection. We can also take simple precautions that will not cost anything. It goes without saying that being cautious and sensible online is very important for not becoming a victim of a phishing attack, or ghost sites etc.
Probably the best tool to use is Google's 'Me on the Web' tool which was introduced last year.
'Me on the Web,” is now included on the Google dashboard. This is easy to setup and can used for managing online identity and
removing unwanted content. You can also setup Google Alerts that inform you should your name appear in any blogs or news without your consent. The links contain plenty of useful information and tips for good practices.
Managing our online identity should be part of a good online practice and Google's tool seems to be providing a good and effective solution.
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